User Experience

Redesign of thecellars.com

As a liquor store with multiple locations, the key focus of a responsive website is to get visitors to the physical location asap. This mock up, developed after thorough contextual analysis and devising multiple user scenarios, draws attention to current promotions but ultimately driving to the Locations page.

View proposed framework.
View report on research conducted and methodologies.

Century Axure Mock Up 

While undergoing the first website redesign in five years, multiple landing pages were developed to route prospects more directly to decision-making content (in this industry, program information pages) and provide targeted calls to action. This information was used to inform the final redesigned homepage and prospect user pathways.

View mock up of one landing page.