Digital Strategy

An effective digital strategy maximizes the business benefits of data assets and technology-focused initiatives; it requires a cross-functional point of view that can integrate of vision of executive leadership with the tools and skills of both marketing and information technology departments.

My primary skill set–background in technology, work experience in marketing–is a perfect blend. I also bring a user experience framework to the process of developing campaigns and pathways for audiences to give them a positive experience as well as functionality. I like to organize complex information to balance what a user wants to achieve with providing them with the information they need to accomplish it.