Beta programs afford companies a robust opportunity to gather information about not just the future release, but about their needs, expectations and how their organization is changing and responding to innovation. In my role as a user researcher at Veritas, I designed a diary study for the beta program participants. Joining forces with the different … Continue reading NetBackup Beta Program Diary Study
Writing for humans means, well, not writing in bullet points and calling it web copy.
Century College had no consolidated source for developing personas or user stories. I designed evolving personas and user stories using a variety of sources. I started in the Web Presence Manager role at Century College in late 2014, and jumped into the web redesign project feet forward. While working through moving to a new platform … Continue reading Century College User Stories
The CorePower Yoga app is frustrating and confusing. I conducted research to find out what would make work for the yogis forced to use it. Have you ever used an app and immediately thought of all the ways you would improve upon it? That's me and the CorePower Yoga app. This project was actually part … Continue reading Targeting CorePower’s Audience