A Duluth-based yoga studio needed to revise their website to meet the needs of a wider user base as they grew their offerings and programs. In my yoga training, I interact with a variety of studios with varying degrees of tech savviness. One of the most innovative studios - in terms of programming and their … Continue reading Yoga North Website Optimization
Century College saw a steep decline in the amount of onsite searches performed after implementing a revised information architecture and content strategy.
Lean Workflows is a small Lean process improvement consultancy in Minnesota, serving higher education, manufacturing, and healthcare industries. I created their website, from content to sourcing imagery, and created a competitive analyses, designed interaction strategies, and an ongoing SEO plan. When the source information is seriously unlimited, it's not easy to distill it into a … Continue reading Users, Content & Context for Lean Workflows
Century College needed to jazz up their program pages to attract more students and make the information easier to follow. I managed the project across the departments, conducted research and created a wireframe/prototype in Axure. Century College joined other institutions in digitizing their course catalog. As this project began to take off, it became clear … Continue reading Century College Program Page Redesign