A Duluth-based yoga studio needed to revise their website to meet the needs of a wider user base as they grew their offerings and programs. In my yoga training, I interact with a variety of studios with varying degrees of tech savviness. One of the most innovative studios - in terms of programming and their … Continue reading Yoga North Website Optimization
Category: Content Strategy
Impact of IA & CS
Century College saw a steep decline in the amount of onsite searches performed after implementing a revised information architecture and content strategy.
Writing for Humans, Pt 2
Writing for humans means, well, not writing in bullet points and calling it web copy.
Writing for Users
Users expect--and deserve--clear, concise writings when they're searching for answers.