Recent Projects

Users, Content & Context for Lean Workflows

Lean Workflows is a small Lean process improvement consultancy in Minnesota, serving higher education, manufacturing, and healthcare industries. I created their website, from content to sourcing imagery, and created a competitive analyses, designed interaction strategies, and an ongoing SEO plan. When the source information is seriously unlimited, it's not easy to distill it into a [...]

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Content Generation at Sunrise Packaging

Sunrise Packaging is a Minnesota-based packaging company.  I helped them create and implement a search engine optimization (SEO) plan as well as integrate with a rounded content strategy.  One of my favorite perks of freelancing is learning about industries which I never really considered before. Sunrise Packaging, located in Blaine, Minnesota, creates custom packaging solutions [...]

User Testing & Research with Optimal Workshop

Optimal Workshop is a suite of tools for researchers and IAs to improve the UX of their products. In my role as Web Presence Manager at Century College, I designed, administered, and analyzed the results of several tests/studies. Working in higher education, there isn't a large budget for...well, any part of the college, but when [...]