Century College saw a steep decline in the amount of onsite searches performed after implementing a revised information architecture and content strategy.
Writing for humans means, well, not writing in bullet points and calling it web copy.
Users expect--and deserve--clear, concise writings when they're searching for answers.
Lean Workflows is a small Lean process improvement consultancy in Minnesota, serving higher education, manufacturing, and healthcare industries. I created their website, from content to sourcing imagery, and created a competitive analyses, designed interaction strategies, and an ongoing SEO plan. When the source information is seriously unlimited, it's not easy to distill it into a … Continue reading Users, Content & Context for Lean Workflows