Content Generation at Sunrise Packaging

Sunrise Packaging is a Minnesota-based packaging company.  I helped them create and implement a search engine optimization (SEO) plan as well as integrate with a rounded content strategy.  One of my favorite perks of freelancing is learning about industries which I never really considered before. Sunrise Packaging, located in Blaine, Minnesota, creates custom packaging solutions … Continue reading Content Generation at Sunrise Packaging

User Testing & Research with Optimal Workshop

Optimal Workshop is a suite of tools for researchers and IAs to improve the UX of their products. In my role as Web Presence Manager at Century College, I designed, administered, and analyzed the results of several tests/studies. Working in higher education, there isn't a large budget for...well, any part of the college, but when … Continue reading User Testing & Research with Optimal Workshop

Designing a Revolving Door Study

In my role as Web Presence Manager at Century College, I've instituted regular sessions to gather user feedback regarding different features of the website and other applications on campus. In my role as programming director with UXPA-MN, I was lucky to get to meet with a lot of smart people doing cool things. I unabashedly … Continue reading Designing a Revolving Door Study

Testing Script

User testing scripts provide consistency and assist researchers. I've created scripts for use by a variety of testers, including training, relying on best practices for base creation. Why re-invent the wheel? Like any modern practitioner, my mindset and education was framed by people like Jakob Nielson and Steve Krug. Accordingly, my scripts for user testing … Continue reading Testing Script