I started in the Web Presence Manager role at Century College in late 2014, and jumped into the web redesign project feet forward. While working through moving to a new platform (.NET to Drupal), my primary focus was on content strategy and user research.
In my previous role as a technology trainer, I had started the work of building personas of the different college constituencies, and was able to flesh them out more through various types of research including surveys, interviews, focus groups, web analytics, and any other source I could get my hands on.
Tools: SurveyMonkey, industry measures, Google analytics, UserZoom, Optimal Workshop
Skills: User research and collection; designing tangible, testable materials
View preliminary personas.